Review: Nordic Pure 12x30x1 Air Filter (MERV 13 option)

2026-01-31

Quick take

A HVAC filter (1-inch) from Nordic Pure aimed at custom MERV choice; wide size coverage.

Your take

[Add your opinion and any personal testing notes here.]

Key specs

• Price range: varies
• Dimensions: 12 x 30 x 1 in (nominal)
• Materials: pleated
• Power/Battery:
• Warranty:

Who it's for

custom MERV choice; wide size coverage

Pros

• many sizes
• multiple MERV options

Cons

• must pick correct MERV for system

Alternatives

Filtrete MERV 13; Filterbuy MERV 13

Scores

• Overall: /10
• Value: /10
• Durability: /10
• Usability: /10
• Niche-specific: /10

What I verified

Add your verification: size accuracy and fit.

Evidence tier

A

Sources

• Official product page: https://www.nordicpure.com/product/12x30x1-air-filter/
• Retailer page: https://www.nordicpure.com/product/12x30x1-air-filter/
• Affiliate primary: https://www.nordicpure.com/product/12x30x1-air-filter/
• Affiliate secondary:
• Evidence (official): https://www.nordicpure.com/product/12x30x1-air-filter/
• Evidence (retailer):
• Evidence (third-party):